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40 Over 40 Project:

Celebrating women whose power, beauty, strength, grace, and spirit do not diminish with age.

I would like you to meet the UNSTOPPABLE

TAMELYNDA LUX

Intro by Anita

Anita Watkins

I have photographed, profiled and celebrated 40 women over the age of 40.

WHY 40 OVER 40?

I have been witness to the strength and resilience of all kinds of women in my life but the stories that get to my heart the most often, are the ones of women that society used to label as “past their prime”.

What gives me hope for the future is that I have met woman after woman that have said HELL YES! Women that refuse to be labelled or diminished, are now stepping into their own power. Personally, I feel like I am only beginning to hit my stride. Now I feel called to give a platform to 40 of these women. I want them to be seen, celebrated and have a platform to use their voice to call out to us. I want women all over to hear their stories and be inspired. Will you join me on this journey?

Portrait of Tamelynda Lux in Anita Watkins Photography Studio

Tamelynda Lux’s Portrait taken at Anita Watkin’s Studio in London, Ontario. 

I have photographed, profiled and celebrated 40 women over the age of 40.

WHY 40 OVER 40?

I have been witness to the strength and resilience of all kinds of women in my life but the stories that get to my heart the most often, are the ones of women that society used to label as “past their prime”.

What gives me hope for the future is that I have met woman after woman that have said HELL YES! Women that refuse to be labelled or diminished, are now stepping into their own power. Personally, I feel like I am only beginning to hit my stride. Now I feel called to give a platform to 40 of these women. I want them to be seen, celebrated and have a platform to use their voice to call out to us. I want women all over to hear their stories and be inspired. Will you join me on this journey?

I’ve had to learn over the years, however, to not stay in situations where I’m not embraced or continue activities and tasks that zap energy from me.

What gets you up in the morning?

What gets me up in the morning is the excitement or adventure of whatever project I am involved in at the time. And that’s usually a few projects on the go simultaneously. I’m not bored by any stretch of the imagination.

My mantra since my early twenties has been, “Go For It!” Life is too short to regret not having done something. I’ve had to learn over the years, however, to not stay in situations where I’m not embraced or continue activities and tasks that zap energy from me. As the quote states, “Don’t stay where you’re tolerated. Go where you’re celebrated!” I live that way in the people I engage with and the tasks or activities I undertake. I absolutely love my personal life and my professional work. I don’t typically take on things that I don’t have an interest in or just downright don’t feel like they are a fit for me. And so I look forward to every day with excitement because I’m typically only doing what I love. Okay, don’t get me wrong, there are household chores and things, but even those, I’m grateful that I’ve got the energy or ability to do them. I did, however, hire out the yard work this year to a wonderful younger, more capable couple! And they do it because it’s their passion!”

What is the one piece of advice you would give your 20 something self? 

As a certified hypnotist who works with people to break free from limiting beliefs, habits, and behaviors, I love this question because it relates to a session I regularly deliver that entails visiting one’s most positive future self and obtaining advice for the present self so that the client resolves their current issue. 

So, I would tell my twenty-something-year-old to find two resources: a life coach and a mentor. Well, and quite likely a hypnotist if she’d listen! My twenty-something-year-old self had many good resources in the people she surrounded herself with, like a counsellor/therapist, pastor, doctor, massage therapist, etc., but a life coach might have helped her achieve her goals a little faster and helped her understand the concept of “not going (or staying) where you’re tolerated but going where you’re celebrated,” sooner. A mentor could have been that unbiased, non-friend/family business cheerleader so that she could have moved through some of the more difficult business situations with a little more ease. But I don’t regret anything. I am who I am today because of all of my experiences.”

I would tell my twenty-something-year-old to find two resources: a life coach and a mentor. Well, and quite likely a hypnotist if she’d listen!

I felt most confident on my one-year anniversary of living an alcohol-free life. What a day of confidence that was!

When in your life, so far, have you felt most confident and why?

“I felt most confident on my one-year anniversary of living an alcohol-free life. What a day of confidence that was! This day was important to me because I had struggled to kick alcohol out of my life for twenty-plus years. I had finally reached the top of this challenging mountain, celebrating the achievement of not having even a single drop—or desire—for a glass of wine (or any alcohol, for that matter). I felt freer than I’d ever felt in my entire life. I could not have felt more proud of myself. I stood and felt tall, felt healthy, and felt like I was floating! I had won the lottery—being alcohol-free for twelve months. Now that I had climbed that mountain, I realized that day that I could climb any metaphorical mountain, and nothing could stand in my way.”

Have your perceptions of what being “attractive” means changed over time?

I feel most attractive when seeing photos of myself laughing or with a huge smile on my face, really enjoying life. It’s those photos of moments of me truly engaged in, immersed in life, and having fun when I feel most attractive. I am attractive when enjoying and engaging in life; it is written on my face, proof in a photo. Yes, my perception of what being attractive means has changed over time. In my younger years, it would have been more superficial—outward beauty. But in my older, more experienced, and perhaps wiser years, I appreciate attractiveness that is more about inner beauty.”

I am attractive when enjoying and engaging in life; it is written on my face, proof in a photo.

Today, I am fifty-seven, wondering what’s next because I’m open to possibilities and opportunities. My motto? “Go For It!

Are there any myths you would like to bust about being a woman over 40? If so, can you tell us about them? 

The myth to bust is “It’s Too Late to Make a Career Change in Your 40s.” 

At fifty, I published my first book, earning the title of a published author after years of wanting to write a book. At fifty-two, I became a certified hypnosis practitioner and opened a clinic to practice full-time. At fifty-three, I resigned from a co-career I had poured my heart and soul into for eighteen years. At fifty-five, the year of the Covid pandemic, I read the book Work Smart Business by Jason Linett, which helped me understand, amongst other business tips, what my assets were, and I subsequently transitioned a part-time paid hobby into a full-time non-fiction editor. I multi-career—non-fiction editor and hypnotist, and Airbnb owner. Today, I am fifty-seven, wondering what’s next because I’m open to possibilities and opportunities. My motto? “Go For It!”

Is there anything you would like to share with people in your life?

My motto may be “Go For It,” but there are some things I learned about that too.

I love my life—both my personal life and professional work. It’s not a struggle balancing because I’ve worked it out and tweaked it a bit here and there and am flexible with what may come or not come. 

A helpful online course I took in my forties was Simon Sinek’s Find Your Why. Finding my WHY changed my life. It was powerful because it guided me to dive deeply into my inner thoughts, desires, and passions in a way I hadn’t done before, resulting in a fuller understanding of who I am and what I want and need in life.

My WHY is to “Create with others so that life engagement happens.” So, whatever I do, I need to understand how it fits my WHY statement. And if it doesn’t, I know it likely won’t keep me interested for very long. This helps me decide which projects, tasks, or activities I’ll accept or get involved with. 

As a certified hypnosis practitioner, I am creating with clients so that life engagement happens for them by helping them break free from limiting habits, behaviors, beliefs, and more. If you know someone who wants to experience this, please send them my way.

As a non-fiction editor, I am creating with clients so that life engagement happens for them because their voices matter, and their messages will be shared with the world through the publication of their books. If you are ready to share your voice through print, please connect with me so we can determine how I might be of help.

On a personal note, I have been married for over thirty years to the love of my life. He’s been my cheerleader for all those “Go For It” moments and my soft place to land when things didn’t go quite the way I had anticipated. Together we have climbed the hills and walked the valleys of life over these many years and are amazingly still together, in love, and looking forward to what each day brings us.”

Do you want to learn more?

Portrait Photographer ​ in London, Ontario

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